I prefer Benjamin Moore Paint over others, especially the patented AURA series. Here is an article Ben Moore just sent me that I found of interest.
For authentic Benjamin Moore colors, insist on Benjamin Moore paint http://www.benjaminmoore.com/
Authentic Benjamin Moore colors are only available at your local Benjamin Moore retailer.
Mismatched colors are often not evident until the paint is on the walls, and the results can be disappointing for your clients. Competitors may claim they can match Benjamin Moore colors, but the truth is that they can’t.
You can only get true Benjamin Moore colors using Benjamin Moore paint. The reason lies in our manufacturing process. Our paints are created using proprietary colorants and resins and formulated with our patented waterborne technologies. This highly controlled system ensures the quality of Benjamin Moore paints and the purity of our colors.
When another store offers to match a Benjamin Moore color, their scanner simply provides its “best guess” for matching the color using another paint, generic colorants and a different tinting system. While it may be close, the final result is not the color you recommended to your client. In other words, it’s a knockoff.
Be sure that the color you envisioned is the color you get.